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Print: $29.95 Download: $19.95 An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success.
The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics.
Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.
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An Introduction to Internet marketing and planning
Mystified by marketing? Intrigued by the Internet? Stirred by social media? Pained by planning?
Most of my clients are entrepreneurs or small businesses. They know that the Internet respresents enormous opportunites for their businesses, but, in most cases they do not know how to harness these opportunities to their advantage. How do you create an Internet marketing plan? What are your e-mail marketing options? How can businesses use social media to their advantage? An Introduction to Internet Marketing and Planning answers these questions and more. It provides and easy to understand explanation of the various tools at your disposal and how to use them.
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Print: $29.95 Download: $19.95 An Introduction to Internet Marketing and Planning is a practical guide to help businesses maximize their Internet marketing success.
The book includes chapters about Internet marketing planning, search engine optimization (SEO), pay-per-click (PPC) Internet advertising, e-mail marketing, social media marketing and Web analytics.
Written by marketing strategist and educator, Martyn R Whittaker, this book is concise and easy to read.
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