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Download: FREE Sample pages from the paperback edition.
* Get massive exposure for your business, no special computer skills needed.
* Quit wasting money on traditional advertising and marketing campaigns.
* Blog to connect with customers and generate word of mouth.
* Boost your visibility with Google, use MySpace for viral marketing.
* Ignite word of mouth with Web social networks
Call it whatever you like—buzz, word of mouth, peer-to-peer or viral marketing—you can’t just manufacture it. You must earn it—by engaging your target market.
In the old days, with telephone cold-calling or postal direct mail, your chance of getting a response from someone who didn’t know you was about 2 percent. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.  Download for Free |
