In 2007, what began as a half dare, the editors, Gavin Heaton and Drew
McLellan challenged bloggers around the world to contribute one
page — 400 words — on the topic of “conversation”. The resulting
book, The Age of Conversation, brought together over 100 of the
world’s leading marketers, writers, thinkers and creative innovators in
a ground-breaking and unusual publication. Now, in 2008, the effort has been re-doubled with the publishing of The Age of Conversation 2. Asking the hard question - why don't they get it? - 237 authors respond to the changing marketing landscape.
And in the spirit of conversation, you can follow-up and extend your
interest in the topics covered in the book at the Age of Conversation
blog — www.ageofconversation.com.
All the proceeds from the sale of this book (less printing and shipping)
go to Variety, the Children’s Charity. We thank you for supporting this
initiative with your purchase.
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Update for international orders: We have noticed that the shipping costs for the hardcover version is prohibitive. We are discussing this with Lulu and hope to have a resolution shortly. In the meantime, the shipping for soft covers is much more reasonable and delivers a better margin for Variety.
Thanks for your patience.
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Print: $29.95 FIRST EDITION: Softcover. If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight. Instead, the reverse is true. Far from seeing an implosion, we are living in a time of proliferation — ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like simulations echoing words whispered somewhere on the other side of the planet. All this — in an instant. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
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Download: $9.99 FIRST EDITION: If ideas are the currency of our times then this is, undoubtedly, the Age of Conversation, for without the art of dialog, the cut and thrust of debate and discussion, then the economy of ideas would implode under its own heavy weight. Instead, the reverse is true. Far from seeing an implosion, we are living in a time of proliferation — ideas build upon ideas, discussion grows from seeds of thought and single headlines give rise to a thousand medusa-like simulations echoing words whispered somewhere on the other side of the planet. All this — in an instant. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication.
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Print: $19.95 This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
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Download: $12.50 Hardcover Print: $29.95 Hardcover. This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
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