 |
Buy | My Lulu | Community | Help | Log Out | View Cart |
Electronic Marketing | ||||||
|
Charles Hofacker is Professor of Marketing at Florida State University. Full contact information appears on
his home page at
http://myweb.fsu.edu/chofacker/
|
Electronic Marketing
Electronic Marketing is ideal either for a standalone undergraduate course on Electronic Marketing or Electronic Commerce, or as a supplemental text in Advertising, Retailing, Services Marketing or Basic Marketing. One goal that I have in self-publishing this book is to keep the price low for students. A second goal is to be able to easily revise the textbook at the end of each semester. Instructors can request a free PDF examination copy of this book by sending email from an official university email account to my address: chofack@cob.fsu.edu
Mathematical Marketing Soft copy versions of this book are free. For more information, go to |
|||||
| footer | ||||||
