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Download: $9.95 Starting your own company is as close as you can come to Machiavelli’s “new order of things.” You are creating something from nothing, both your new product and the company that will produce it. You know that this will be a hard job and that there are thousands of ways to fail. But, like the business challenges, cultural crises are predictable and preventable. Though it doesn’t seem like it to you, thousands of other startups have navigated the same treacherous shoals and you can use their experiences to predict, prevent, and recover from some of the most common and destructive cultural crises.
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