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Law & Advertising –Current Legal Issues for Agencies, Advertisers and Attorneys

Law & Advertising –Current Legal Issues for Agencies, Advertisers and AttorneysLaw & Advertising –Current Legal Issues for Agencies, Advertisers and Attorneys (book)

Print: $65.95

Law & Advertising (2007 Edition) is an essential tool for anyone involved in advertising or marketing. In today's consumer-oriented market, advertising professionals need (more than ever) to understand the laws that influence their work. It covers the reasoning behind the laws and regulations that affect advertisers, agencies and attorneys.

Always Leave Room For The Mouse

Always Leave Room For The MouseAlways Leave Room For The Mouse (book)

Print: $34.95

Advertising veteran Dean Fueroghne shares insights from his 40 years of experience in the advertising business. As a creative director and agency principal, he discusses advertising and what makes it work or not work. It's a view from inside the art and business of advertising.