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Name:
Jonathan Oxer

Location:
Victoria
Australia

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jon@oxer.com.au

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Quickstart Guide To Google AdWords

Quickstart Guide To Google AdWordsQuickstart Guide To Google AdWords (book)

Print: $12.95

Google AdWords is instant gratification for marketing junkies, but this plain-language guide shows that it's not just for gurus: even raw beginners can get started with AdWords and have their first campaign up and running in well under an hour for only a few dollars a day. This guide will walk you through the steps of getting started with AdWords and show you how to segment your ad campaigns, track results, and maximise the results of your marketing investment. Go from marketing-zero to AdWords Hero in under 60 minutes!

How To Build A Website And Stay Sane

How To Build A Website And Stay SaneHow To Build A Website And Stay Sane (book)

Print: $19.95

There are thousands of books which try to turn you into a web developer. This is not one of them! Most business operators couldn't care less about browser compliance, XHTML, and cascading stylesheets. They don't want to become web developers: they're too busy getting on with business. How To Build A Website And Stay Sane is a plain-talking survival guide for business operators who want to find a good developer and not get ripped off. It explains the strategies behind many highly successful websites. It shows you how to find a good developer; balance short versus long term costs; streamline site maintenance; and make informed decisions when creating or redesigning your site. Jonathan Oxer has been instrumental in the development of hundreds of websites and in this book he speaks from over a decade of experience, guiding you through the process used to develop some of the most successful sites on the Internet. This book will save you time and money - and help make your online venture a success.

Jonathan Oxer\'s Brain(cell)

  • Miranda Skerman to co-host SuperHouse

    2008 Sep 05

    People use all sorts of strange images as their online profile picture, like on Facebook and MySpace, and in IM clients. Most people put a picture of their own face but others put in pictures of their pets, or their kids, or some celebrity or model that they like. It's pretty normal to be on a site like Facebook and see Brad Pitt or Linda Evangelista staring at you from the profile of a person who you *know* looks nothing like them.

    So it was quite mentally jarring recently to see a profile picture for Miranda Skerman and have the first reaction as "oh yeah, another substitute-a-model-for-me profile", then do a mental double-take, and think hang on, that really *is* what she looks like, not just what she wishes she looked like.

    Which is a roundabout way of coming to the point that Miranda has agreed to co-host the new TV show I'm putting together, SuperHouse. Woot!
  • Disconnected from the intertubes

    2008 Sep 05

    For the first time in a long time my house is offline, and it's weird. I'd almost prefer to have the water disconnected, or the gas. Having webtone available 24x7 has become so natural to me it's like breathing, and having it taken away is totally disconcerting. A couple of weeks ago I was in Sydney working with Beyond Productions putting together a new TV show, and I had a similar experience: they gave me a bunch of Mac laptops to configure for the show, and I took them back to my hotel room one evening to set up but I kept coming across things that needed net access, like software packages that I didn't have locally, and the hotel I was at didn't have net access for guests - at all, for any price! Unbelievable. I'm so used to thinking of the internet as being part of my local storage that I often don't even bother having files on machines I work on. When every file I need anywhere in the world is a click or two away, why bother having it on your local disk?

    Frustration.

    Anyway, the actual reason for the discon-net-ion is that we're switching from a combination of Telstra for phone and iiNet for ADSL2+ to just a naked ADSL2+ connection with VoIP and Annex-M to improve upload speeds, and to make that happen we have to lose all services for about 2 weeks.

    Suckage.

    End result is a backlog of things I should have blogged about, but haven't been able to from home.
  • The power of place

    2008 Aug 28

    Just like the hottest rock bands, the latest "hot new thing" in e-business may seem to suddenly appear over night when in fact it's been in gestation for years, bubbling away below mainstream consciousness and appreciated by just a few bleeding-edge early adopters who saw the potential before it became famous. Then at some point in time a confluence of events results in an "ah-ha!" moment in the collective psyche, and all of a sudden the latest hot new thing seems to be everywhere you look.

    I believe we're currently right on the cusp of just such a moment, and in the next 12 months we'll see a certain concept go from obscure "why on Earth would anyone want that?" status to "can't live without it!" ubiquity.

    That concept is location-based services.

    The great catch-cry in the early days of the internet was globalisation: the concept that an obscure little company in a backwoods country town could throw up a website and gain instant access to a global market and compete with existing multinationals, with their location being irrelevant. Nice in theory, but of course there were all sorts of catches and even now it's a rare business indeed that can trade online without consideration for the geographic location of its customers.

    So people are now starting to realise that things like search results really need to take into account geographic location. I can't even guess the number of times I've done a web search over the years and wished I could apply a rule such as "only show me results for businesses within 20km of my current location". When you're searching for somewhere to buy a washing machine it really matters where it's located: the electrical goods retailer with the best washing machine website in the world isn't going to be a lot of use to you if you're in Melbourne and they're in Minneapolis or Mayfair. I dream of the day that Google Maps and Google Search are merged into one, and I can select an area on the map and say "search for 'dog grooming service' right *there*", or "search for 'scuba dive operator' right around this area *here*".

    Most of the time we *want* location to be relevant, but on the internet we've lost the sense of physical context and proximity that is so important when dealing with people and businesses in the real world. We've been stripped of something that is fundamental to the way our brains are wired.

    Another application where location could provide enormous additional value is social networking. For years I've talked about a hypothetical device that people could carry around in their pockets that would be a sort of "proximity alert" that tells you when a friend or colleague is nearby, allowing you to stumble upon chance meetings that right now are probably passing you by. Walking down the street there are times you meet people you know, but it's likely that far more often someone you know will have walked down that same street one minute before, or one minute later, or have stepped into a shop while you walk past, or been on the other side of the street. Wouldn't it be cool to have a device in your pocket that could say "hey, your friend Mark is just over the street in that coffee shop!" rather than walk past totally unaware? And for someone like me who travels a lot it would be particularly handy, because by expanding the "alert" range from say 100 meters to perhaps 20km when I travel to another city it would help me catch up with people I don't get to see very often.

    You know what? You may not have heard about it yet, but those devices are in mass production right now by big-name companies including Samsung, Sony, and Nokia. In fact you probably already have one in your pocket. It's called a mobile phone.

    A moment ago I talked about location-based services suddenly becoming a recognised mainstream phenomenon, and there are a couple of trigger events that are bringing it about.

    The first trigger event is that almost all new mobile phones now have GPS built in: a while ago it was unheard of for phones to include cameras, but now many of them have two. Likewise phones with GPS have been few and far between, but very soon it'll be almost impossible to buy one without it. GPS will be everywhere, in everyone's pocket, and nobody will think twice about it.

    The second trigger event is the release of simple, easy-to-use software and online services that take advantage of the ubiquity of personal GPS. That's the stage we're at right now: the hardware platform is out there in people's pockets, and now enterprising developers are dreaming up new ways to utilise that platform. One perfect example of the sort of building block currently being put in place is a new service from Yahoo! called Fire Eagle (fireeagle.yahoo.net), which might sound a little bit obscure at first but has enormous potential to change the way online business is conducted. The simplest way to understand what Fire Eagle does is think of it as a pinboard where you can post a note stating your current location, and that information can then be used by third parties to provide you with more relevant services. Fire Eagle itself doesn't do anything "useful" as far as an end user is concerned, but as a building block for other services it's critical.

    The way it works is that you create a Fire Eagle account, and then use one or more methods to regularly update your location within the Fire Eagle system. You can do it manually by logging into the website and setting it, or you can run a little program on your mobile phone that regularly checks your location by GPS and updates it automatically, or by linking your Fire Eagle account to a travel planning service like Dopplr that knows what cities you will be in and when.

    With your current location in the Fire Eagle system you can then authorise other services to make use of that information. Examples include websites like wikinear.com, which looks up your location and cross-references it to Wikipedia articles related to places nearby - a great way to find random interesting things in your vicinity that you may never have been aware of previously! Or rummble.com, which is a search engine that personalises your search results based on factors including interests of people within your social network and your current location. Or www.outalot.com, which (provided you're in New York or San Francisco!) uses your location to find nearby restaurants, bars, movies, and shops. Or zkout.com, which does the same thing but for people you know who happen to be nearby. Zkout even provides a live map which updates to show what's going on around you.

    How does this relate to e-business? Right now: not much. In the near future: a lot.

    As users become aware of the power of location-awareness we're going to see a lot more services spring up that take advantage of it, and people are going to start expecting websites to "locate" themselves geographically. For example, websites will need to have location metadata embedded so that they will appear in search results when users search for things like "cheap washing machines within 20km of my current location".

    And if we're really lucky we'll see an end to those really annoying websites that ask you to select from a country before you can proceed: websites should just know automatically where you're located, and behave accordingly. As a side issue while talking about this, one of my all-time most hated websites is www.bunnings.com.au, and for one specific reason: it won't even let you get to the home page until you tell it your postcode! They've got the right idea, but it's implemented in such an obnoxiously obtrusive way that it drives me nuts.

    So in a year or two when you're doing a web search and restricting the results to your local area, or walking down the street and your phone tells you that your best friend is two blocks away, it will probably seem like the most natural thing in the world. Once again science fiction becomes a typical everyday event.