The Future of Web Video / Storefront, Comments, and Samples | ||||||
Comments about the book:
“Few journalists have written as extensively on the business of online video as Scott Kirsner, and in this report he manages to cover all aspects of this dynamic field, from storytelling to producing to monetization. It’s the most comprehensive single source of information I’ve read on our emerging industry and I highly recommend it.” -– JibJab Media co-founder Gregg Spiridellis "Kirsner's treatise on the constantly changing face of digital content is extensive and highly relevant. An excellent read." -- Matthew Jeppsen, FresHDV "The Future of Web Video is so clearly the ultimate work on this subject, it will be a long time before it reaches obsolescence." -- Isaac Botkin, Outside Hollywood "I bought your ebook on Lulu today and it is extremely useful and worth every penny. Just wanted to say thanks!" -- Book purchaser, November 2006 "After languishing for over five years, video over the Internet has grown at a blazing speed over the last year. The Future of Web Video is an outstanding review of the key moments, from the perspective of the movers and shakers, that defined the onset of this revolution. By putting this hyper-fast-moving world in context, this book is a must-read for anyone expecting to play a meaningful role in web video in the future." -- Jason Holloway, CEO, Dovetail.tv "As an independent producer, I was doing all the research on the same topic for myself...To my knowledge, there is no other book about this topic." -- Wolfgang Boeck, Aisha Media "For filmmakers looking to get paid for their work, the world of Web video can resemble a terrifying alternate universe where millions of viewers hungrily devour thousands of clips, all without paying a penny. That alternate universe, though, is quickly becoming our own, and for those looking to successfully profit from it Scott Kirsner’s The Future of Web Video is a must-read. It’s a concise and comprehensive analysis of the viewer trends, distribution opportunities, and revenue schemes out there now and soon on the horizon that working filmmakers can’t do without." -- Scott Macaulay, Editor, Filmmaker Magazine and producer, Forensic Films "A must read for every filmmaker. A comprehensive look at an elusive emerging market that has the potential to change the way films are made and distributed." -- Lance Weiler, producer/director, Head Trauma and The Last Broadcast "I downloaded the eBook from Lulu on the 10th of November. I read it shortly after, and found it a brilliant read. It has proved very useful in so many ways. ...Currently, I am in the process of setting up a small business that is directly related to what you wrote about. " -- Book purchaser, November 2006 "If you're thinking about trying to distribute some video-based content online, especially if you're trying to make money at it, this is the best $15 you'll spend all year." -- Mike Curtis, HD for Indies "The Future of Web Video is the most comprehensive look yet at the very latest developments in the marriage of filmmaking and the Internet. A must-read bible for filmmakers, producers, and media companies to learn from leading pioneers about the opportunities, challenges, and realities of the digital distribution revolution and the paradigm shifts now underway." -- Liz Rosenthal, director, Earthly Delights Films and programme director, Digimart "Every teenage blogger has his own knee-jerk opinion on digital content, and traditional media outlets still don't know what to think about it. Fortunately for the rest of us, Scott Kirsner has done the research. With years of experience under his belt and plenty of interviews and articles to his credit, he has now written the definitive book on Internet video: what it is, and what it can be. This is an in-depth, must-read book for everyone wanting to produce or understand new media." -- Isaac Botkin, Outside Hollywood "Kirsner’s The Future of Web Video gives you a roadmap into a brave new world: how to play, pay and get paid with viral, user-generated content. Future serves to capture what every digital professional must synthesize today: how the economics of Internet video are changing, influencing our audience and everything we do." -- Greg Berkin, Former Technology Evangelist, Intel Corporation and Director, Skin City "I wanted to send you a quick note to say how much I enjoyed your book, The Future Of Web Video. I'm a puppeteer and filmmaker and thought it was a great, very insightful read." -- Book purchaser, December 2006 "With all the clutter bombarding Web audiences and the content community alike, Scott Kirsner's The Future of Web Video cuts things down to an accessible treasure trove of information that will whet the appetite of any would-be producer. From reviews of practical resources that will help you get your work out there, to a few cautionary tales, the book is...a telescope pointed at what's down the road..." -- Animator and filmmaker Tyler Gibb Sample pages from the book:
(15 pages of excerpts are available on this page as a PDF, by clicking on "Preview this item (PDF)." You can find the table of contents here, and yet another excerpt here, which ran in Variety. The Future of Web Video is now available in both paperback and eBook/PDF form. The paperback version contains black-and-white interior pages; the eBook is full-color.) |
![]() A bit more about the book: - All the material in the book was gathered from 2005 to 2007 (the most recent info is from March 2007). - The book is written for independent filmmakers and TV producers who want to understand the new options for earning a return for their work...advertising and media company executives confronting new challenges...and entrepreneurs interested in building businesses around Web video. - The paperback version contains black-and-white interior pages, and requires shipping time; the eBook version is less expensive, contains color pages, and can be downloaded immediately. (It's in PDF format, and can easily be printed.) Both contain the same content. - My background: I cover the intersection of the entertainment industry and new technology for Variety, write a column called "Entertainment 2.0" in the Boston Globe, and also write on occasion for Wired, Fast Company, and the New York Times. I've written in the past for The Hollywood Reporter, including several pieces for their annual "Future of Entertainment" issue. I edit the blog CinemaTech. (You can sign up for a free e-mail subscription there; it's updated at least once every weekday.) > To my knowledge, The Future of Web Video is the most comprehensive book or research report yet written on the emerging Web video economy. If you have any questions about it, feel free to e-mail me at kirsner@pobox.com. |
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