Francisco Marco Serrano's Storefront

FM Waves

• The More I Evolve…

    …in my professional, academic, and personal life, the more I think Operations Research can manage to sort out our operational, tactical, and strategic problems (call me cocky: ALL!).   Why don’t we see more intensive use of these tools and applications?:   1 – Lack of evangelism?; INFORMS is doing a good job though (by the way, kudos for [...]

• What’s the DopplERP plan?

    Since I decided years ago (around 2003) that I needed to be active to improve my knowledge on Operations Research I’ve tried to look at the real life as an inspiration; that’s how in 2005 ‘FM Waves’ was born, as a notepad for my thoughts. Then, it’s when I took my courses on Operations Management, that [...]

• My name is Francisco, does it matter?

    It seems so if we read Freakonomics, by Steven Levitt & Stephen Dubner. When I first read the book, almost three years ago I couldn’t believe someone had messed about with an attribute that follows us from birth to death: our own name. The hipothesis to test was if the forename was linked to success [...]

• Don’t Sell me Food, Sell me Health

    This summer, a well-known retailer in Spain has been publicising its products saying it was doing a good job against the crisis feeding a familiy of four (two adults and two children) for just 28 EUR/week (that’s 1 EUR/day per family member). For acomplising that you needed to buy what they recommended (chicken, oranges, bread…), [...]

• Meet the Decision-Makers (by The Economist)

  I know, I usually refer to The Economist as one of my references…, but that’s the problem behind when you follow such an awesome publication. As if wasn’t enough, you should be following The Economist Intelligence Unit, and The Economist Conferences. (AN: no money or gift has been received to say this; however, hey, we’re on [...]