Laurel Papworth's Storefront

Social Network by Laurel Papworth

• Freemium Revenues: Social Media Business Podcast

  2009 Nov 23

  We look at Freemium revenue in social networks and online communities including asking that: if freemium is the business model of giving it all (or most) of the services away for free, how can you then charge for it? And what is free stuff anyway – marketing? advertising? A mugs game?  If you offer some [...]

  Freemium Revenues: Social Media Business Podcast is a post from: Laurel Papworth- Social Network Strategy

• Twitter Lists I Am On

  2009 Nov 13

  I first started looking down the lists of lists, the Twitter lists list, to see if there were any that I had to remove myself from. One removes oneself from Twitter lists by blocking the person who created the list. Stands to reason. I thought I’d remove myself from any list like “bitch” or “annoying”, [...]

  Twitter Lists I Am On is a post from: Laurel Papworth- Social Network Strategy

• Australia Toyota Yaris social media campaign Downfall

  2009 Nov 08

  Toyota have chosen 5 or 6 agencies and have asked them to spend $15,000 each on a “social media marketing campaign”. Think “stunt” and you have a better idea of what they are talking about.. And while traditional media pitches means war to get content into banner ads, on TV and radio, when it comes [...]

  Australia Toyota Yaris social media campaign Downfall is a post from: Laurel Papworth- Social Network Strategy

• Media140 Sydney: Social Media Twitter & Journalism

  2009 Nov 05

  I spoke at Media140  Sydney – I want to highlight some of the “arguments” used against social media by the panels, also focus on Everybody co-creating The Human Narrative and the diminishing role of journalists who take news from one part  of the community and deliver it to another part:  It’s not YOUR content. It’s [...]

  Media140 Sydney: Social Media Twitter & Journalism is a post from: Laurel Papworth- Social Network Strategy

• API Widget Economy: Social Media Business Podcast

  2009 Nov 03

  Episode 3 focusses on monetizing APIs and looking at revenue streams from widgets. Companies that open their business databases and stream that data out, can have an army of hundreds of thousands (mostly) unpaid developers creating Facebook apps, iPhone apps and blog widgets to help sell their products and services. Web 3.0 is “little bits [...]

  API Widget Economy: Social Media Business Podcast is a post from: Laurel Papworth- Social Network Strategy