Lulu Buy | My Lulu | Community | Help Log Out | View Cart
Product Trajectory

Product TrajectoryProduct Trajectory (book)

Download: $7.33

Hardcover Print: $27.93

From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.

Product Trajectory (paperback)

Product Trajectory (paperback)Product Trajectory (paperback) (book)

Print: $14.95

Download: $7.82

From the author of -From Paper to Plastic- comes a treatise on why certain products succeed and others fail. Understand why adding more to a product can actually make it weaker, and why quality can be worthless at one stage and critical at another. Understand the two crucial course corrections in the life of a product, when precisely they must be made, and why so few companies ever make them. Replete with poignant and current examples of consumer and business-to-business products, Scanlan explains how and why companies always make the same competitive mistake time and time again. And how you can avoid making it.

From Paper to Plastic

From Paper to PlasticFrom Paper to Plastic (book)

Hardcover Print: $27.95

Ever had a great idea for a plastic product but did not know where to begin? Are you wondering how a novice might be able to design and manufacture it? You the reader will learn how to get the right design help at the right time and how to minimize costs. You will learn the three most significant rules of plastic injection molding, how to exploit them and how to create a product that can be sold all over the world. And all from your kitchen table.

From Paper to Plastic (paperback)

From Paper to Plastic (paperback)From Paper to Plastic (paperback) (book)

Print: $14.92

Download: $7.80

Ever had a great idea for a plastic product but did not know where to begin? Are you wondering how a novice might be able to design and manufacture it? You the reader will learn how to get the right design help at the right time and how to minimize costs. You will learn the three most significant rules of plastic injection molding, how to exploit them and how to create a product that can be sold all over the world. And all from your kitchen table.