Newman Communications's Storefront

Are you looking to garner some wide media exposure for your non-fiction book?

Are you the more seasoned author who wants to take your book promotion to the next level?

If this describes you, Lulu.com wants to help give you the opportunity to reach those goals. We have partnered with Newman Communications, one of the leading public relations firms in the US specializing in author promotion to offer you a variety of packages for public relations services at a discounted rate. Newman Communications has worked with high profile authors such as Sebastian Junger, David Baldacci, James Patterson, Ed Klein, Rachael Ray and thousands of other talented writers. Although public relations efforts do not guarantee coverage, a well targeted plan, executed by professionals can garner highly coveted third party endorsements of your book.

Consultation

An opportunity to discuss your book's media potential with a PR professional at Newman.

Fee: $150

Complete Book Campaign

Overall PR campaign targeting both local and national print and broadcast media. Starting at $3,500 per month (based on campaign needs)

• Overall Campaign Strategy
• Editing of all necessary press materials (i.e. press releases, cover letters, Q&A's, bios, etc.)
• Book mailings to target media (books must be supplied by author/publisher)
• National and local television pitches and placements
• National and local print pitches and placements
• National and local radio pitches and bookings
• Pitches to targeted online outlets and blogs
• Author city tours

Print Campaign

Campaign targeting local and national print media.

Starting at $4,500

• Overall print strategy
• Editing of all necessary press materials
• Book mailings to target media
• Expanded focus on national magazines, newspapers and wire services
• Placement in city newspapers throughout the country
• Placement of op/ed's and authored articles

Radio Tour

Campaign targeting radio media.

Starting at $3800

• Editing of all necessary press materials
• Book mailings to target media (books must be supplied by author/publisher)
• Minimum of 20 radio interviews scheduled on a format selected by author/publisher

Satellite Television Tour

Campaign built around tour of network affiliates via satellite.

Starting at $12,500 (from anywhere in USA)

• Editing of all necessary press materials
• Guaranteed 13 television interviews (minimum) on network affiliates nationwide
• Book mailings to target media
• Choice of morning or mid-day interview frame

Customized Campaigns

A campaign designed specifically for you.

• Evaluation of campaign needs and goals
• Customized campaign based on goals, target audience and budget