Unit guide for Photographic Cultures, Level 2 unit in the BA (Hons)Digital Photography at the London South Bank University. This fall 2007/08 unit takes place within the self-publishing environment provided by lulu.com, and considers if this online print on demand network can be used for educational photo publishing projects, whilst researching its advantages and limitations in relation to other publishing models. To understand current print on demand photo publishing we study lulu.com, engaging with electronic developments in two main publishing genres - Photobooks, where the work’s primary message is carried by photographs; and - Collaborative photo magazines (photomags), where the networking situations are the organising principle behind the collecting and publishing of the photographic work.