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Paul Lima has been earning a living as a professional writer for almost 30 years, the last 15 as a full-time freelance writer and writing instructor. Paul's practical books on how to earn a living as a freelance writer, as well as his books and e-reports on business writing, business vision, business plans and marketing are available in paperback and/or as electronic (PDF) reports. You can order books here or read a synopsis below. Or you can read more detailed descriptions on his website: http://www.paullima.com/books. NOTE: If you want to pay by cheque or in Canadian funds, email info@paullima.com. State the book(s) you want and your city/province or city/state and Paul will send you a quote and tell you how to pay.
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Print: $24.95 Download: $15.95 Everything You Wanted to Know About Freelance Writing combines two books in one: The Six-Figure Freelancer: How to Find, Price and Manage Corporate Writing Assignments & Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines. It's two popular books on how to become a freelance writer, in one, all for less than the price of 1.5 books. (Choose from spiral-bound paperback or electronic PDF format; 45 chapters; 91,500 words; 280 pages.)
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Print: $19.95 Download: $12.95 THE SIX-FIGURE FREELANCER: Second Edition! “This book delivers an exciting message: freelance writers can make a good living! I urge any freelancer struggling to make ends meet to get Paul Lima's down-to-earth e-book, study it, and do what it says. You will look back and realize this was a turning point in your writing life.” – Gordon Graham, president, Professional Writers Association of Canada (PWAC) and full-time freelance writer since 1987.
Focusing on writing (and editing) material for corporate markets (including businesses, associations, government agencies, non-profits and other organizations), The Six-Figure Freelancer will show you how to plan and market your way to freelance writing success. (Choose from spiral-bound paperback or electronic PDF format; 25 chapters; 54,500 words; 164 pages.)
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Print: $15.95 Download: $9.95 The Business of Freelance Writing: How to Develop Article Ideas and Sell Them to Newspapers and Magazines (Second Edition) shows you how to develop article ideas, pitch your ideas to the right editor at the right publications and follow up on your queries. It outlines everything you need to know to negotiate the sale of your work with editors who say "yes" to your ideas. It reveals how to conduct effective interviews and a variety of ways to write article leads. (Choose from spiral-bound paperback or electronic PDF format; 22 chapters; 41,756 words; 115 pages.)
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Print: $29.95 Download: $19.95 If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then this book is for you. Designed for a University of Toronto continuing studies course, this book will guide you through the process of producing copy that works, no matter your objective or target market. From branding to hard sell, from newspaper and magazine ads to direct response marketing, Copywriting That Works... works! In addition, the book includes bonus chapters on how to write Google Ads and copy to optimize websites for the best Search Engine results. (Choose from spiral-bound paperback or electronic PDF format; 26 chapters; 146 pages; 45,200 words.)
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Print: $19.95 Download: $12.95 If you are not telling your story, who is? Consumers often regard advertising with skepticism, but they regard similar messages in newspaper and magazine articles as credible. The proof? Public relations generates 28% of sales inquiries, according to a consumer and business purchasing study. However, many organizations neglect this cost-effective marketing tool. "How to Write Media Releases to Promote your Business, Organization or Event (Second Edition)" includes more examples and exercises. This book will explain: how PR differs from paid advertising; what editors and journalists consider newsworthy; how to focus your media release on your news; how to write concise media releases and media advisories; how to issue them; and when and how to follow up. Choose from stitched paperback or electronic PDF file; 16 chapters; 27,000 words.
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Print: $15.95 Download: $9.95 Search Engines matter. "Do you know where your Website ranks? How to Optimize Your Website for the Best Possible Search Engine Results" includes a dozen effective Search Engine Optimization techniques in an easy-to-read, easy-to-follow book. Techniques include: define your keywords and phrases; think vertically, horizontally and geographically when defining keywords; borrow and barter reciprocal links; use consistent, text-based site navigation menu; use keyword alternative text tags with graphics; combine keywords with Flash and other "non-text" objects; build a text-based site map; use keywords in your Meta Tags; change your keywords from page to page; ensure all content includes keywords; discover how a Yahoo! Directory listing can help; submit your site to Search Engines; consider blogging.
* Choose from stitched paperback or electronic PDF format; 13 chapters; 18,00 words.
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Download: FREE Your Business Vision is the foundation of your business and marketing plans. By showing you how to answer the 5 Ws – who, what, where, when and why – this report will help you develop a practical business vision, upon which you can build and market your business.
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Print: $15.95 Download: $9.95 Do you have a book waiting to come out? Are you procrastinating because you think it will take you years to write? "How To Write A Non-Fiction Book In 60 Days" will show you how to organize your thoughts and outline your book before you write. And it will show you how to write effectively and efficiently from outline point to outline point, until you complete a solid first draft of your book - in 60 working days. The book will show you how to create a detailed, chapter-by-chapter outline and how to write each chapter from point to point. In addition, the book includes two bonus chapters: one on self-publishing and one on constructing effective sentences and paragraphs. What readers have said: "You take, what is to most people, a big, hairy, scary project and break it down into a process that seems almost mundane in its simplicity. All of a sudden writing a book is possible." - Angie Gallop, author of "The PWAC Guide to Roughing it in the Market".
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Print: $19.95 Download: $18.70 Build A Better Business Foundation: Create a Business Vision, Write a Business Plan, Produce a Marketing Plan - while Managing Your Time Effectively. What does it take to succeed in business? It takes a Business Vision. It takes a Business Plan. It takes a Marketing Plan. It takes time. And Build A Better Business Foundation will help you create your Business Vision, write your Business Plan, produce a Marketing Plan and manage your time. To succeed in business, it takes Build A Better Business Foundation. 37,000 words; 101 pages.
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Download: $4.95 Building Your Business Plan and Your Marketing Plan: A Step-By-Step Guide to Planning & Promoting Your Business. No matter what type of business you are launching (expanding or reworking), this e-report will show you how to build your Business Plan and Marketing Plan and turn your Business Vision (or idea) into your reality. Informative and practical, this is a report you can put to work today. "Don't start your business without reading this report first! It will say you time and aggravation, and get you focused." - Fred Matthews. 50 pages. 20,880 words. Downloadable PDF. Only $4.95.
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Download: FREE Put Time On Your Side. If you are not managing your time effectively, then you are not managing your business effectively. By showing you how to manage your time, this report will help you manage your business and help you implement your Business and Marketing Plans - so you can achieve your Business Vision. Includes practical exercises to help you determine what you want to do and need to do and will help you honestly address time management and self-management issues.
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