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PMA Marketing Research
Marketing research reports and other resources for businesses involved in selling photo imaging products, printing and personal publishing services by PMA.
PMA serves over 20,000 members in 100-plus countries. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, New Zealand, Italy, France and the Czech Republic.
PMA members represent almost every segment of the photo/imaging industry: photo/video retailers; wholesale and mail-order photofinishers; retail minilabs; photo retail/studio operators; electronic imaging service centers; commercial, people and corporate/institutional labs; professional school portrait companies; and photo/video repair technicians.
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U.S. Photo Industry 2008 Review and Forecast
A review of the major photo categories in 2007 and forecasts for 2008.
- U.S. digital photo spending is expected grow by 3.2 percent in 2008.
- After topping 2007 estimates, U.S. digital camera unit sales are expected to grow only
slightly in 2008. Revenues will be soft.
- Online ordering is the fastest growing photo print ordering method.
- Custom photo merchandise value expected at just less than $1.5 billion in 2008. Specifically... (list of charts)
Download: $50.00
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U.S. Photo Industry 2008: Review and Forecast (PREMIUM Edition)
Includes more charts regarding DSLR sales, adoption of digital cameras, memory cards, digital frames, home photo printers and online prices for prints and custom products.
- A review of the major photo categories in 2007 and forecasts through 2010.
- U.S. digital photo spending is expected grow by 3.2 percent in 2008.
- After topping 2007 estimates, U.S. digital camera unit sales are expected to grow only
slightly in 2008. Revenues will be soft.
- Online ordering is the fastest growing photo print ordering method.
- Custom photo merchandise value expected at just less than $1.5 billion in 2008. Specifically... (list of charts)
Download: $249.00
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2008 PMA Photo Book Report
The 2008 PMA Photo Book Report displays the results of The First DIMA Photo Book Showcase, held at the PMA 08 International Convention and Trade Show Jan. 31 through Feb. 3, 2008 in Las Vegas, Nev. This event is designed to allow attendees to compare various aspects of photo book production including user interface, templates and binding options, and overall quality. The four categories that were evaluated include Software, Covers & Paper, Binding, and Finished Books.
Download: $99.00
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2008 PMA Photo Book Report (PREMIUM edition)
The premium version of the 2008 PMA Photo Book Report includes the overview of the photo book market and the fact sheets as well as an in-depth photo book trends review, written by Future Image Inc. Senior Analyst Paul Worthington. The premium version of the 2008 PMA Photo Book Report is designed to provide a look into the state of the industry through the eyes of market leaders immersed in the photo book segment, adding the perspective of an industry analyst as well. Worthington's section details an inside look at trends, consumers, pricing, printing, software and other factors that make up the photo book market.
Download: $249.00
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U.S. Photo Industry 2007: Review and Forecast
A review of the major photo categories in 2006 and forecasts for 2007.
- U.S. digital photo spending grew 11.2 percent in 2006
- U.S. digital camera sales surpassed expectations in 2006
- Revenue from digital cameras grew more slowly
- U.S. consumers made 12 billion digital prints in 2006
- Social networking is driving image sharing and, to a small degree, incremental digital printing
- Custom services to offset decline in film print revenue
Spending in major photo categories - digital cameras, digital printing, photo books, calendars, greeting
cards, posters and other custom items, as well as, home digital printing consumables - grew 11.2 percent
in 2006 compared to 2005. Specifically... (list of charts)
Download: $50.00
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2008 DIMA Photo Kiosk Virtual Showroom
*Paperback book* Everything you need to know to evaluate your photo kiosk strategy: the latest trends in the photo kiosk market, and more than 250 pages of photos, specifications, pricing information and screenshots, contacts and descriptions of each of the 28 kiosks that participated at the DIMA Photo Kiosk Shoot-Out, held at PMA 08. Price listed does not include shipping. Available to members at the discounted price of $99.00 (plus shipping).
Print: $149.00
Download: $49.00
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2007 DIMA Photo Kiosk Virtual Showroom
*Download* Everything you need to know to evaluate your photo kiosk strategy: the latest trends in the photo kiosk market, and more than 300 pages of photos, specifications, pricing information and screenshots, contacts and descriptions of each of the 33 kiosks that participated at the DIMA Photo Kiosk Shoot-Out, held at PMA 07.
Download: $99.00
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U.S. Photo Industry 2007-2009: Review and Forecast (PREMIUM edition)
Includes Complete tables (over 300 pages) of responses by Nationwide panel of 5,985 U.S. households collected in January 2007 available ONLY in the PREMIUM edition
- U.S. digital photo spending grew 11.2 percent in 2006 (2008 forecast)
- U.S. digital camera sales surpassed expectations in 2006 (2009 forecast)
- Revenue from digital cameras grew more slowly
- U.S. consumers made 12 billion digital prints in 2006 (2009 forecast)
- Social networking is driving image sharing and, to a small degree, incremental digital printing
- Custom services to offset decline in film print revenue
Spending in major photo categories - digital cameras, digital printing, photo books, calendars, greeting cards, posters and other custom items, as well as, home digital printing consumables - grew 11.2 percent in 2006 compared to 2005. Specifically... (list of charts)
Download: $299.00
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PMA 2006 U.S. Consumer Scrapbook Report
In February 2006, PMA conducted a survey of consumers in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in archival-quality and acid-free materials. The PMA 2006 U.S. Consumer Scrapbook Report details the findings from the survey.
Download: $50.00
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2007 DIMA Photo Kiosk Virtual Showroom
*CD* Everything you need to know to evaluate your photo kiosk strategy: the latest trends in the photo kiosk market, and more than 300 pages of photos, specifications, pricing information and screenshots, contacts and descriptions of each of the 33 kiosks that participated at the DIMA Photo Kiosk Shoot-Out, held at PMA 07.
Disc: $129.00
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PMA 2006 U.S. Consumer Scrapbook Report (Premium edition)
* MEMBERS Your price is $99. Please call for your discount 517.788.8100 ext. 205 * In February 2006, PMA conducted a survey of consumers in the U.S. The objective was to measure the current consumer involvement in scrapbooking, develop profiles of the major consumer segments, evaluate the emerging role of computers in the scrapbooking process, record purchasing patterns and spending, and gauge interest in archival-quality and acid-free materials. The PMA 2006 U.S. Consumer Scrapbook Report details the results of the survey.
This premium edition supplies companies with a complete look at survey results, saving them the time and expense of conducting their own survey. In addition to the basic report, this edition includes over 250 pages of data tables with a breakdown of the answers to each question cross-tabulated by demographic variables including household income, presence of children, gender, age, internet access, education level, and occupational status.
Download: $199.00
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2007 DIMA Photo Kiosk Virtual Showroom
*Paperback book* Everything you need to know to evaluate your photo kiosk strategy: the latest trends in the photo kiosk market, and more than 300 pages of photos, specifications, pricing information and screenshots, contacts and descriptions of each of the 33 kiosks that participated at the DIMA Photo Kiosk Shoot-Out, held at PMA 07.
Print: $199.00
Download: $99.00
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Consumer Imaging In Canada 2006
* In English and French * In July 2006, PMA conducted a survey of consumers in Canada. The objective was to measure the progress in consumer adoption of digital cameras, cameraphones and printing, as well as, digital storage methods, and demand for custom photo products and gifts. The report summarizes and discusses the survey’s main findings. A copy of the survey form in English can be found in the appendix.
Download: $50.00
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Consumer Imaging in Canada 2006 (Premium edition)
* In English and French * The premium edition of Consumer Imaging in Canada 2006 consists of the basic edition and a full set of data tables. The basic report includes digital camera ownership, digital images captured and printed, share by print method, cameraphone ownership and usage, and film processing numbers for the twelve months ending in July 2006. The additional data consists of over 100 pages of cross tabulations of each response by key demographics including: gender, age, income, region, and Internet
access. The data tables are invaluable to a business wishing to conduct their own survey in Canada. These results save companies the time and expense of creating their own questionnaire and conducting research. The premium edition is the fastest and easiest way to obtain a comprehensive look at the imaging industry in Canada.
Download: $199.00
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PMA Photo Book Report
Few products have ignited interest in the digital photo printing market more than photo books. While the 4-by-6 snapshot was the fuel for driving 20th century amateur photography, the photo book is the new standard for high-end digital photofinishing. Not only can today’s snapshooters get astonishing quality, but
creative options are also expanded. Rather than stored in a shoebox, the photo book offers consumers the chance to archive and share their precious memories in a classic way.
Today’s photo retailers and photographers are looking at ways to educate consumers about photo books, and are developing products to meet their needs. Photo books can be designed around many different themes, including holiday celebrations, weddings, reunions and more.
On the following pages, PMA has assembled basic information on photo books – who’s buying them and what is the market potential – as well as some practical information for getting started in the business.
Download: $25.00
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Consumer Imaging in Germany
In 2006, PMA Marketing Research conducted a consumer survey in Germany measuring digital imaging habits for 2005. The survey looked at consumer ownership and activities in digital cameras, cameraphones, and film processing, and the results are detailed in Consumer Imaging in Germany. It also examines how consumers use and store their digital images, including the percentage that make prints, how many prints, and where they print. The report also looks at cameraphone ownership and how consumers use their cameraphone images and if they make prints. The latest film processing statistics are included as well.
Download: $25.00
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Consumer Imaging in Germany (Premium edition)
The premium edition of Consumer Imaging in Great Germany consists of the basic edition, the survey questionnaire, and a full set of data tables. The basic report includes digital camera ownership, digital images captured and printed, share by print method, cameraphone ownership and usage, and film processing numbers for 2005. The additional data consists of over 100 pages of cross tabulations of each response by key demographics including: age, gender, household size, education, working status, income, and region. The data tables are invaluable to a business wishing to conduct their own survey in Germany. These results save companies the time and expense of creating their own questionnaire and conducting research. The premium edition is the fastest and easiest way to obtain a comprehensive look at the imaging industry in Germany.
Download: $199.00
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Consumer Imaging in Brazil
In 2006, PMA Marketing Research conducted a consumer survey in Brazil measuring digital imaging habits for 2005. The survey looked at consumer ownership and activities in digital cameras, cameraphones, and film processing, and the results are detailed in Consumer Imaging in Brazil. It also examines how consumers use and store their digital images, including the percentage that make prints, how many prints, and where they print. The report also looks at cameraphone ownership and how consumers use their cameraphone images and if they make prints. The latest film processing statistics are included as well.
Download: $25.00
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Consumer Imaging in Brazil (Premium edition)
The premium edition of Consumer Imaging in Brazil consists of the basic edition, the survey questionnaire, and a full set of data tables. The basic report includes digital camera ownership, digital images captured and printed, share by print method, cameraphone ownership and usage, and film processing numbers for 2005. The additional data consists of over 100 pages of cross tabulations of each response by key demographics including: age, gender, presence and age of children, working status, marital status, social class, region, and Internet access. The data tables are invaluable to a business wishing to conduct their own survey in Brazil. These results save companies the time and expense of creating their own questionnaire and conducting research. The premium edition is the fastest and easiest way to obtain a comprehensive look at the imaging industry in Brazil.
Download: $199.00
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Consumer Imaging in Great Britain
In 2006, PMA Marketing Research conducted a consumer survey in Great Britain measuring digital imaging habits for 2005. The survey looked at consumer ownership and activities in digital cameras, cameraphones, and film processing, and the results are detailed in Consumer Imaging in Great Britain. It also examines how consumers use and store their digital images, including the percentage that make prints, how many prints, and where they print.
The report also looks at cameraphone ownership and how consumers use their cameraphone images and if they make prints. The latest film processing statistics are included as well.
Download: $25.00
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