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Print: $36.89 When Can You Start? is aimed at helping architects, engineers and contractors attract and retain marketers who will help them achieve their marketing goals. The guidelines provided will answer the following questions: 1) How do you decide what level of person you need? 2) What skills and characterstics should you look for? 3) What can you afford? 4) Do your expectations exceed your budget?
The book provides the job and marketing task descriptions, interview questions, and performance evaluation forms necessary to break negative patterns caused by unclear direction and unrealistic expectations.
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