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Howto MobileHowto Mobile (book)

Print: $9.06

Download: $5.43

Mobile marketing has become a vital tool in the marketing armoury and this book is designed to give marketers an overview of the medium.

Howto CRMHowto CRM (book)

Print: $9.06

Download: $5.43

An insider's guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and legal issues.

Play It By TrustPlay It By Trust (book)

Print: $18.13

Download: $9.06

Play it by Trust, an insiders guide to ethical digital marketing. In a time when we are bombarded by spam and phishing, trust is a vital component in modern business, especially online.

Play It By TrustPlay It By Trust (book)

Download: $9.06

Hardcover Print: $36.28

Play it by Trust, an insiders guide to ethical digital marketing. In a time when we are bombarded by spam and phishing, trust is a vital component in modern business, especially online.

Howto NPDHowto NPD (book)

Print: $9.06

Download: $5.43

Part of the Howto Marketing series, covering the new product development process, including an example of an effective method.

Howto Price MarketingHowto Price Marketing (book)

Print: $9.06

Download: $5.43

This is part of the series of Howto Marketing books focused on pricing and pricing strategy.

Howto Product MarketingHowto Product Marketing (book)

Print: $9.06

Download: $5.43

Part of the Howto Marketing series, covering Product Marketing, the techniques, issues and strategies.

Howto Principles of MarketingHowto Principles of Marketing (book)

Print: $9.06

Download: $5.43

This is the first in a series of pocket Marketing books useful as a quick reference, covering general marketing principles.