Thom Poole's Storefront

Fernhurst Football ClubFernhurst Football Club (book)

Print: $15.93

Fernhurst Football Club celebrated its centenary in 2007/08, and this book commemorates this momentous occasion.

Howto Marketing AuditsHowto Marketing Audits (book)

Print: $7.96

Download: $4.77

The Howto Marketing Audits book leads readers through the process of conducting a marketing audit.

The Freedom TrainThe Freedom Train (book)

Print: $15.93

Detailing the memories of Thom Poole during the turmoil of the end of Communism, through his personal journeys in 1989 and 1991 by train around Europe.

Howto MobileHowto Mobile (book)

Print: $7.96

Download: $4.77

Mobile marketing has become a vital tool in the marketing armoury and this book is designed to give marketers an overview of the medium.

Howto CRMHowto CRM (book)

Print: $7.96

Download: $4.77

An insider's guide to the world of Customer Relationship Marketing or CRM, exploring customer relationships; how to build a relationship; customisation; pitfalls; applications; implementation and legal issues.

Play It By TrustPlay It By Trust (book)

Print: $15.93

Download: $7.96

Play it by Trust, an insiders guide to ethical digital marketing. In a time when we are bombarded by spam and phishing, trust is a vital component in modern business, especially online.

Play It By TrustPlay It By Trust (book)

Download: $7.96

Hardcover Print: $31.88

Play it by Trust, an insiders guide to ethical digital marketing. In a time when we are bombarded by spam and phishing, trust is a vital component in modern business, especially online.

Howto NPDHowto NPD (book)

Print: $7.96

Download: $4.77

Part of the Howto Marketing series, covering the new product development process, including an example of an effective method.

Howto Price MarketingHowto Price Marketing (book)

Print: $7.96

Download: $4.77

This is part of the series of Howto Marketing books focused on pricing and pricing strategy.

Howto Product MarketingHowto Product Marketing (book)

Print: $7.96

Download: $4.77

Part of the Howto Marketing series, covering Product Marketing, the techniques, issues and strategies.

Howto Principles of MarketingHowto Principles of Marketing (book)

Print: $7.96

Download: $4.77

This is the first in a series of pocket Marketing books useful as a quick reference, covering general marketing principles.