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Tom Coughlan
Tom is the Chair of Undergraduate Business at the University of Phoenix Fairfield County Campus, an instructor at the University of Phoenix Graduate College of Business Management, a doctoral student in Business Administration, and a serial entrepreneur who has been a division head in a two time Inc. 500 company, partner in high tech startups, a creative director, and founder in 1997 of NewBard a marketing firm based in Stamford, CT.
This book is a compilation of Tom’s blog entries from 2004 and 2005. The original works post at www.tomcoughlan.com. It covers topics ranging from innovation and management, to branding, communications, and public speaking.
Information about Tom's company can be found at www.newbard.com
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www.tomcoughlan.com |
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203.321.8596 |
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66 Nottingham Dr. |
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Stamford,
Connecticut
06907
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United States |
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So Why Do I Care? Management, Marketing, and Innovation Insights for a Changing World
There is a lot happening in today’s business world and it is easy to get overwhelmed buy the sheer volume of information. The question that we often find ourselves asking is So Why Do I Care? But is this a subject worthy of a book?
Tom Coughlan, graduate business instructor, serial entrepreneur, and doctoral student often finds himself pondering these questions. They bothered him so much he started a blog to explore them. Tom Coughlan’s blog (www.tomcoughlan.com) is about Tom’s observations of modern Business Innovation, Management, Value, Massage Development, Branding, and any other odd topic that might have struck Tom’s blogging soul.
This book is a collection of writings from Tom's blog.
Print: $10.02
Download: $3.23
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